Social media and web content present some of the most powerful opportunities to connect with your consumers take part in relevant conversations, and deepen brand engagement. Our first step is always to listen and understand the current state of your social media and content work, as well as the cultural and competitive context. Then we build on what works and define the most effective approach for each channel and each audience. Our strategy, media and creative teams work closely with you to explore and identify your brand’s “content purpose” — the exact business problem that our content or social media program needs to solve. Once aligned on the purpose, we develop the storylines that guide all tactical content plans and support the overarching brand narrative.
We are always nimble and find a way to make authentic and relevant social media and content ideas come to life. Be it illustration, motion graphics, memes or compelling videos shot and edited in our in-house content studio. We are experts at retrofitting infographics and existing videos/photos into social content, writing long-form content or partnering with the right influencer. And once we’ve launched any social/content program, we like to say that we’re in “constant beta” — we closely track performance and remain flexible and adaptable with work and tactics.