Feeling right. At home.
Welcome to your first of what we hope will be many visits to Preston Spire. As the Good Wins agency, we are competitors by nature, and in the past few years, we have built what may be the most successful appliance rollout in history for Elkay’s ezH2O water bottle filling stations. We rebranded Weather Shield Windows & Doors to compete against the industry giants, and helped InSinkErator find an engaging enemy to extend its global lead. These efforts have been based entirely on a new approach to Good Brand thinking – making work that is not only effective, but actually welcome in people’s lives. In this increasingly Instagram-influenced and online-showroomed industry, we believe the time is right to double down on brand-building efforts that will lead directly to a new generation of sales.
“The Preston Spire team immersed themselves in our business. They understood our market, our distribution, our customer, our company and the Sub-Zero brand. They were a strategic partner who pushed us creatively, but always with a passion for the brand.”
– Paul Leuthe
Corporate Marketing Director, Sub-Zero
– Paul Leuthe
Corporate Marketing Director, Sub-Zero
Good Wins
Why would you consider Preston Spire? Well, we do everything a modern marketing company does, from brand strategy and advertising to content development and analytics. But unlike other agencies, our work is guided by a simple belief: Good Wins.
Modern home brands must create work that is welcome in people’s lives. Respects both the consumer and B2B audiences’ time and intelligence. And is built upon an overt and motivating purpose-driven foundation.
Why? 80% of consumers say they’d be more likely to purchase from an organization that shows it makes a positive difference in people’s lives. Good brands succeed to the tune of 9x share of wallet. And consumers say the trustworthiness of a brand is 2x more important than cost while making purchase decisions. That’s winning in anybody’s book.
Our team’s home experience
- Andersen Windows & Doors
- American Standard
- Baldwin
- Blu Dot
- EcoWater Systems
- Elkay
- Henredon Furniture
- InSinkErator
- Marvin
- Medallion Cabinetry
- Peach Building Products
- Pella
- Sub-Zero
- Target Home
- Top Knobs
- Wagner Spraytech
- Weather Shield Windows & Doors
- Wolf
Good Thinking
Reaching couples during renovation, before they reach for each other’s throats
Big-ticket home renovation projects can test a relationship even in the best of times. I ought to know; I’m looking at doing a kitchen remodel and am increasingly frustrated with the shopping experience.
“People who haven’t already considered a garbage disposer are hard to convince. With Preston Spire’s help, our campaign created an iconic raccoon nemesis to grab their attention and put InSinkErator disposers into serious contention for a clean, modern kitchen.”
– Carol Baricovitch
VP Marketing, InSinkErator/Emerson
Awards
Effie Awards
- InSinkErator
Gold Addy
- InSinkErator
- Sub-Zero
- Wolf
- Weather Shield Windows & Doors
- EcoWater Systems
- Baldwin
Best in Show B2B Addy
- Elkay ezH2O
International Web Awards
- InSinkErator
- Sub-Zero
- Top Knobs
Best in Show PRSA
- Sub-Zero
Communication Arts
- Sub-Zero
- EcoWater Systems
Let’s partner for good
Willing to invest an hour to see how a Good Wins strategy might elevate your brand?
The hour and conversation are on us.
Jennifer Spire
612.843.3909
jspire@prestonspire.com