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The good outdoors

What does a good outdoor brand look like?

Are you going far, or fast, enough to win?

If you’re part of a modern outdoor or sporting goods company these are the questions you should constantly be asking.

As the Good Wins Agency, we know retail, gear and competitive sports branding inside and outside. And we know how to make work that is as high-performance, exciting and welcome in people’s lives as the brands you’re building.

Skip straight to a good conversation

Good Wins

Why would you consider Preston Spire? Well, we do everything a modern marketing company does, from brand strategy to content development, to analytics and optimization. But unlike other agencies, our work is guided by a simple belief: Good Wins.

Modern outdoor brands must create work that is welcome in people’s lives. Respects an outdoor enthusiast’s time and intelligence. And is built upon an overt and motivating purpose-driven foundation.

Why? 80% of consumers say they’d be more likely to purchase from an organization that shows it makes a positive difference in people’s lives. Good brands succeed to the tune of 9x share of wallet. And consumers say the trustworthiness of a brand is 2x more important than cost while making purchase decisions. That’s winning in anybody’s book.

Preston Spire developed our own, first-of-its-kind, national study.

With over 1,000 national interviews, this index can be a catalyzing guide for making your marketing approach more focused, progressive and successful. This new process can:

  • Pinpoint exactly what your brand is doing that resonates with customers, and what doesn’t
  • Identify the key attributes of your brand in a way that allows focus on the most meaningful advantages and vulnerabilities within your competitive set
  • Determine how the perceived value of “good” qualities vary by age, gender, income, background, and other demographics
  • Gives a simple metric score that correlates how “good” your brand is now versus industry competitors.

Request a Good Brands Audit

“Preston Spire launched us the right way. You only get one chance to make a first impression and ours was a good one.”

– Bear Paulson
General Manager/CMO, Northstar Canoes

Our team’s outdoor experience

  • 3M Thinsulate
  • Active Sports
  • Austad’s Golf
  • Big Mountain Ski Area
  • Bushnell
  • Crested Butte Ski Area
  • Crestliner
  • Dick’s Sporting Goods
  • Field and Stream

  • Genesis Archery
  • Golf Galaxy
  • Hart Skis
  • Larson Boats
  • LL Bean
  • MerCruiser
  • Mercury Marine
  • Moomba
  • New Balance Footwear

  • Play it Again Sports
  • Polaris Boats
  • Polaris ORV
  • Smartwool
  • Snowmass Ski Area
  • Supra
  • TruSnow Ski/Snowboarding
  • Vasque
  • Zebco and Quantum

Good Thinking

What biking across Iowa can teach you about outdoor marketing

A welcome idea makes for a welcome purchase.

Read more

Three steps every Good outdoor company needs to take now.

Read more

“The team at Preston Spire has helped us continue to lead this industry season after season. In an increasingly competitive market, we have innovated and are growing again.”

– Dan Brown
Sales and Marketing Manager, Par Aide

Let’s partner for good

Willing to invest an hour to see how a Good Wins strategy might elevate your brand?

The hour and conversation are on us.

Jennifer Spire

Connect with Jennifer