InSinkErator

Myth busting for the skeptical consumer

Only half of U.S. households currently have a garbage disposal. InSinkErator’s incredibly entertaining campaign aimed to convince the other half that smelly garbage could go down the drain. In the consumer journey, we identified several points at which consumers needed a bit more useful and memorable information. The campaign landing page and social media content helped us tell the whole story, busted myths and broke down barriers to purchase with helpful and entertaining tips.