We supercharge the good so brands positively grow.

Supercharge
the
Supercharge
the good
good

For ambitious brands, Good Wins™ captures lightning in a bottle—the elusive formula that transforms audience indifference into meaningful connections. Our strategic approach balances promise with performance, helping clients increase brand value while positively impacting lives and bottom lines.





Good Wins is good for your business.
We're the agency that turns good into measurable business growth. As a proudly independent, employee-owned creative agency, we've proven that purpose and profit go hand-in-hand. Our track record speaks for itself: regional players transformed into national powerhouses, market leaders achieving record-breaking growth and underdogs becoming category champions. We partner with ambitious marketers who recognize that adding value to people's lives isn't just good ethics—it's the strategic advantage your brand needs in today's marketplace.
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In a healthcare landscape of cold corporate giants, we helped UCare showcase the real people and teamwork behind their human centered health plans.

Moved from No. 4 to the No. 1 Medicare Advantage plan in Minnesota in year one.


We revitalized the sleepy 61-year-old NoDoz brand by positioning it as the clean alternative for a generation pursuing personal passions beyond traditional work hours.

Delivered a 10X ROI and a 30 point share gain in year one.


Second Harvest Heartland was facing unprecedented challenges in statewide food security. They needed an unprecedented creative campaign to drive urgent action.

Delivered a 190% increase in holiday donations vs. YOY with a 422% ROI.


Preston Spire hires Allison Kuznia, Account Director

Preston Spire hires Allison Kuznia, Account Director

Technology Recycling Drive by PS Sustainability Committee

Technology Recycling Drive by PS Sustainability Committee

Congrats! Mike Fritz Celebrates 30 Years at Preston Spire

Congrats! Mike Fritz Celebrates 30 Years at Preston Spire

2025 AdFed MN's The Show Recognizes Free Guitars 4 Kids Campaign

2025 AdFed MN's The Show Recognizes Free Guitars 4 Kids Campaign

New Sustainability Level Unlocked!: Our Composter Gets a Glow-Up

New Sustainability Level Unlocked!: Our Composter Gets a Glow-Up

Star Tribune: MN ad exec believes 2025 is ‘year of the independents’

Star Tribune: MN ad exec believes 2025 is ‘year of the independents’

One Club: Break Free with Creative Director Brett Essman

One Club: Break Free with Creative Director Brett Essman

Big, unignorable new TV spot for MN Alliance on Problem Gambling

Big, unignorable new TV spot for MN Alliance on Problem Gambling

PS receives Anthem Award for impactful work with Change the Ref

PS receives Anthem Award for impactful work with Change the Ref

Preston Spire on Ad Age’s Best Places to Work for Second Year in a Row

Preston Spire on Ad Age’s Best Places to Work for Second Year in a Row

PS is making it rain in new TV spot for Western National Insurance

PS is making it rain in new TV spot for Western National Insurance

Podcast: Brett Essman breaks down how to create your own opportunities

Podcast: Brett Essman breaks down how to create your own opportunities

Gun violence campaign with Change the Ref named Anthem Award Finalist

Gun violence campaign with Change the Ref named Anthem Award Finalist

Ads of Brands: PS and Free Guitars 4 Kids empower youth through music

Ads of Brands: PS and Free Guitars 4 Kids empower youth through music

Preston Spire hires Henry Hughes, Designer

Preston Spire hires Henry Hughes, Designer

Preston Spire hires Shristi Bashista, Data Strategist

Preston Spire hires Shristi Bashista, Data Strategist

Ad Age 2024 Campaign of the Year: Change the Ref, "The New Life Vest"

Ad Age 2024 Campaign of the Year: Change the Ref, "The New Life Vest"

Preston Spire hires Davis Zismer, Account Director

Preston Spire hires Davis Zismer, Account Director

Ad Age: How PS took on mass shootings without getting too political

Ad Age: How PS took on mass shootings without getting too political

Preston Spire designs inclusive new logo for Kennedy Krieger Institute

Preston Spire designs inclusive new logo for Kennedy Krieger Institute

Legends! Chris, Beth, and Scott celebrate 25 Years at Preston Spire

Legends! Chris, Beth, and Scott celebrate 25 Years at Preston Spire

Star Tribune: ad vet Chris Preston has his best ideas on his bike

Star Tribune: ad vet Chris Preston has his best ideas on his bike

Preston Spire hires Jodi Underwood, Project Management Director

Preston Spire hires Jodi Underwood, Project Management Director

Our 32 Under 32 Winners: Fernando Palomino and Zach Allen!

Our 32 Under 32 Winners: Fernando Palomino and Zach Allen!

New website launch for the mental health organization Make It OK

New website launch for the mental health organization Make It OK

Authority Magazine: Jennifer Spire on authentic women’s leadership

Authority Magazine: Jennifer Spire on authentic women’s leadership

Webby Nominee: "The New Life Vest" website for Change the Ref

Webby Nominee: "The New Life Vest" website for Change the Ref

Preston Spire wins 21 awards at 2024 AdFed MN The Show

Preston Spire wins 21 awards at 2024 AdFed MN The Show

Kare 11: What trends can we expect for the Super Bowl commercials?

Kare 11: What trends can we expect for the Super Bowl commercials?

Muse by Clios: 2 Minutes with Brett Essman, CD at Preston Spire

Muse by Clios: 2 Minutes with Brett Essman, CD at Preston Spire

Ad Age: Preston Spire Named in Ad Age’s 2024 Best Places to Work

Ad Age: Preston Spire Named in Ad Age’s 2024 Best Places to Work

Preston Spire Hires Its First-Ever Chief Marketing Officer

Preston Spire Hires Its First-Ever Chief Marketing Officer

Preston Spire Celebrates Win of 17 Muse Creative Awards

Preston Spire Celebrates Win of 17 Muse Creative Awards

Podcast: Confessions of a Creative Director with Brett Essman

Podcast: Confessions of a Creative Director with Brett Essman

Muse by Clios: The Story Behind Change the Ref's Bulletproof Vest

Muse by Clios: The Story Behind Change the Ref's Bulletproof Vest

Ad Age: Change the Ref Suggests Wearing Bulletproof Vests in New PSA

Ad Age: Change the Ref Suggests Wearing Bulletproof Vests in New PSA

Dark new PSA demystifies the idea that gambling addiction isn't real

Dark new PSA demystifies the idea that gambling addiction isn't real

Preston Spire Wins Radio Mercury Award for YMCA Membership Campaign

Preston Spire Wins Radio Mercury Award for YMCA Membership Campaign

Preston Spire Wins Effie Award for Second Harvest Heartland Campaign

Preston Spire Wins Effie Award for Second Harvest Heartland Campaign

PS creates provocative outdoor/posters for “Break Your Bias” campaign

PS creates provocative outdoor/posters for “Break Your Bias” campaign

Preston Spire wins big at 40th Healthcare Advertising Awards

Preston Spire wins big at 40th Healthcare Advertising Awards

Minnesota Wild Fans Beckoned to “Heed the Call” in New Campaign

Minnesota Wild Fans Beckoned to “Heed the Call” in New Campaign

Preston Spire wins 9 awards at 2023 AdFed MN The Show

Preston Spire wins 9 awards at 2023 AdFed MN The Show

New “MNter Candles” Smell So Bad They Do Good for Mental Health

New “MNter Candles” Smell So Bad They Do Good for Mental Health

Preston Spire wins 2 awards at 20th Internet Advertising Competition

Preston Spire wins 2 awards at 20th Internet Advertising Competition

Good meets Nice: Preston Spire & Western National are a perfect match

Good meets Nice: Preston Spire & Western National are a perfect match

Preston Spire: Perfecting the Art of Positive Messaging

Preston Spire: Perfecting the Art of Positive Messaging

Multiple clients recognized at 39th Healthcare Advertising Awards

Multiple clients recognized at 39th Healthcare Advertising Awards

The Webby Awards Crafted with Code goes inside Break Your Bias website

The Webby Awards Crafted with Code goes inside Break Your Bias website

MSPBJ: Cool Offices: Preston Spire moves to Minneapolis’ Mill District

MSPBJ: Cool Offices: Preston Spire moves to Minneapolis’ Mill District

Preston Spire Wins Twelve Awards at AdFed MN The Show

Preston Spire Wins Twelve Awards at AdFed MN The Show

Shots Magazine: Little people, big hearts in MN hunger campaign

Shots Magazine: Little people, big hearts in MN hunger campaign

Preston Spire Wins 2021 Radio Mercury Award for Purpose-Driven Spot

Preston Spire Wins 2021 Radio Mercury Award for Purpose-Driven Spot

Second Harvest Heartland spot wins Upper Midwest Regional Emmy® Award

Second Harvest Heartland spot wins Upper Midwest Regional Emmy® Award

Star Tribune: MN ad agency Preston Kelly gets new name and new digs

Star Tribune: MN ad agency Preston Kelly gets new name and new digs

Preston Spire hires Allison Kuznia, Account Director

Preston Spire hires Allison Kuznia, Account Director

Technology Recycling Drive by PS Sustainability Committee

Technology Recycling Drive by PS Sustainability Committee

Congrats! Mike Fritz Celebrates 30 Years at Preston Spire

Congrats! Mike Fritz Celebrates 30 Years at Preston Spire

2025 AdFed MN's The Show Recognizes Free Guitars 4 Kids Campaign

2025 AdFed MN's The Show Recognizes Free Guitars 4 Kids Campaign

New Sustainability Level Unlocked!: Our Composter Gets a Glow-Up

New Sustainability Level Unlocked!: Our Composter Gets a Glow-Up

Star Tribune: MN ad exec believes 2025 is ‘year of the independents’
