Hello
We supercharge the good.
We exist to be a positive force in the world.
We're a fiercely independent, employee-owned, full-service creative agency in Minneapolis that believes there's a better way forward–one that uses the power of good to merge values-driven marketing with measurable impact across every touchpoint–empowering teams, elevating partnerships, and inspiring lasting customer loyalty.
We believe when good wins, we all win.
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Our Work

All

Moved from No. 4 to the No. 1 Medicare Advantage plan in Minnesota in year one.
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Delivered a 190% increase in holiday donations vs. YOY with a 422% ROI.
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All

Delivered a 10X ROI and a 30 point share gain in year one.
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Drove a 22% website goal completion rate by creating emotional engagement.
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Get Started
We exist to be a positive force in the world and seek clients who share that belief. Join us.
News
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
February 4, 2026
The Ad Podcast: The Curious Mind Behind Bold Ideas
Creative veteran Dustin Black joins the conversation to discuss curiosity, big ideas, and building brands that break through.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
February 4, 2026
The Ad Podcast: The Curious Mind Behind Bold Ideas
Creative veteran Dustin Black joins the conversation to discuss curiosity, big ideas, and building brands that break through.
Insights
Insights
Insights
Insights
January 21, 2026
Marketing Insider: RMNs Offer Tremendous Value--But Don't Put ALL Eggs In That Basket
Preston Spire's Jeannette Tschida makes the case for traditional TV’s enduring power in a digital-first world.
Insights
Insights
Insights
Insights
January 21, 2026
Marketing Insider: RMNs Offer Tremendous Value--But Don't Put ALL Eggs In That Basket
Preston Spire's Jeannette Tschida makes the case for traditional TV’s enduring power in a digital-first world.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
January 20, 2026
"Be brave, be curious, be kind": creative storytelling with creative director Dustin Black
Award-winning Executive Creative Director Dustin Black shares insights on creativity, career milestones, and building bold ideas through curiosity.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
January 20, 2026
"Be brave, be curious, be kind": creative storytelling with creative director Dustin Black
Award-winning Executive Creative Director Dustin Black shares insights on creativity, career milestones, and building bold ideas through curiosity.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
November 17, 2025
Built to Last: The 75-Year Agency Still Breaking Rules
CEO Jennifer Spire sits down with Steve Guberman of Agency Bytes to speak on modernizing a legacy agency, leading through change, and shaping the future of a values-driven Midwest powerhouse.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
November 17, 2025
Built to Last: The 75-Year Agency Still Breaking Rules
CEO Jennifer Spire sits down with Steve Guberman of Agency Bytes to speak on modernizing a legacy agency, leading through change, and shaping the future of a values-driven Midwest powerhouse.
Insights
Insights
Insights
Insights
November 14, 2025
Conscious Brands Focus Marketing on Tangible Promises
Grocery prices continue to rise, but conscious brands that deliver on the values they promise are still seeing sales increase, says marketing expert Victor Kimble.
Insights
Insights
Insights
Insights
November 14, 2025
Conscious Brands Focus Marketing on Tangible Promises
Grocery prices continue to rise, but conscious brands that deliver on the values they promise are still seeing sales increase, says marketing expert Victor Kimble.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
October 8, 2025
Building a Culture of Curiosity with Dustin Black
In this episode of Creative Chats, Mike Brennan talks with ECD Dustin Black about creativity, AI’s impact, resourcefulness, and building curious, adaptable teams.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
October 8, 2025
Building a Culture of Curiosity with Dustin Black
In this episode of Creative Chats, Mike Brennan talks with ECD Dustin Black about creativity, AI’s impact, resourcefulness, and building curious, adaptable teams.
Featured Work
Featured Work
Featured Work
Featured Work
September 19, 2025
Teachers Unify Taps Preston Spire to Launch Nationwide “Project Lockdown” Campaign
Preston Spire and Teachers Unify partnered on "Project Lockdown," a campaign promoting gun locks to prevent school shootings.
Featured Work
Featured Work
Featured Work
Featured Work
September 19, 2025
Teachers Unify Taps Preston Spire to Launch Nationwide “Project Lockdown” Campaign
Preston Spire and Teachers Unify partnered on "Project Lockdown," a campaign promoting gun locks to prevent school shootings.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
September 8, 2025
What's Really Keeping Creative Directors Up At Night?
Dustin Black has a sobering truth to share: creative directors are not just managing creative departments anymore – they are leading organizations through a fundamental transformation.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
September 8, 2025
What's Really Keeping Creative Directors Up At Night?
Dustin Black has a sobering truth to share: creative directors are not just managing creative departments anymore – they are leading organizations through a fundamental transformation.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
September 8, 2025
AI Threatens Entry-level Marketing Jobs—And The Future Talent Pipeline
AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line, Jennifer Spire weighs in.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
September 8, 2025
AI Threatens Entry-level Marketing Jobs—And The Future Talent Pipeline
AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line, Jennifer Spire weighs in.
Insights
Insights
Insights
Insights
August 14, 2025
From Purpose To Promise: Why Current Times Are Reshaping Brand Strategy
As seen on MediaPost, our chief marketing officer, Victor Kimble, tackles a key question: Is the age of brand purpose over?
Insights
Insights
Insights
Insights
August 14, 2025
From Purpose To Promise: Why Current Times Are Reshaping Brand Strategy
As seen on MediaPost, our chief marketing officer, Victor Kimble, tackles a key question: Is the age of brand purpose over?

Our People
Our People
Our People
Our People
July 9, 2025
Dustin Black Joins Preston Spire As ECD
You meet Dustin and immediately feel the belief. In ideas. In curiosity. In a constantly evolving commitment to leading our craft. Yep, we feel lucky to have him. But you can say it anyway.

Our People
Our People
Our People
Our People
July 9, 2025
Dustin Black Joins Preston Spire As ECD
You meet Dustin and immediately feel the belief. In ideas. In curiosity. In a constantly evolving commitment to leading our craft. Yep, we feel lucky to have him. But you can say it anyway.

Our People
Our People
Our People
Our People
June 3, 2025
Preston Spire hires Allison Kuznia, Account Director
Allison brings over 20 years of account leadership and cooks through an entire cookbook every year on Insta.

Our People
Our People
Our People
Our People
June 3, 2025
Preston Spire hires Allison Kuznia, Account Director
Allison brings over 20 years of account leadership and cooks through an entire cookbook every year on Insta.

Sustainability
Sustainability
Sustainability
Sustainability
May 14, 2025
Technology Recycling Drive by PS Sustainability Committee
We brought in old electronics to be repaired, donated, or recycled to keep hazardous material out of landfills.

Sustainability
Sustainability
Sustainability
Sustainability
May 14, 2025
Technology Recycling Drive by PS Sustainability Committee
We brought in old electronics to be repaired, donated, or recycled to keep hazardous material out of landfills.

Our People
Our People
Our People
Our People
April 17, 2025
Congrats! Mike Fritz Celebrates 30 Years at Preston Spire
Celebrating a remarkable milestone! Today, we honor Mike Fritz and his incredible 30-year journey with Preston Spire. From the early days of traditional advertising to navigating a digital-first world, Mike has been a pillar of our agency’s premier production and retouching.

Our People
Our People
Our People
Our People
April 17, 2025
Congrats! Mike Fritz Celebrates 30 Years at Preston Spire
Celebrating a remarkable milestone! Today, we honor Mike Fritz and his incredible 30-year journey with Preston Spire. From the early days of traditional advertising to navigating a digital-first world, Mike has been a pillar of our agency’s premier production and retouching.

Awards
Awards
Awards
Awards
April 1, 2025
2025 AdFed MN's The Show Recognizes Free Guitars 4 Kids Campaign
Music can change lives. Our Free Guitars 4 Kids project received big props at this year's local AdFed Show.

Awards
Awards
Awards
Awards
April 1, 2025
2025 AdFed MN's The Show Recognizes Free Guitars 4 Kids Campaign
Music can change lives. Our Free Guitars 4 Kids project received big props at this year's local AdFed Show.

Sustainability
Sustainability
Sustainability
Sustainability
April 1, 2025
New Sustainability Level Unlocked!: Our Composter Gets a Glow-Up
Our shiny new office composting system is better than ever, helping us reduce waste and support sustainability.

Sustainability
Sustainability
Sustainability
Sustainability
April 1, 2025
New Sustainability Level Unlocked!: Our Composter Gets a Glow-Up
Our shiny new office composting system is better than ever, helping us reduce waste and support sustainability.

Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
March 7, 2025
Star Tribune: MN ad exec believes 2025 is ‘year of the independents’
Our fearless leader Jennifer Spire discusses staying an independent agency while navigating company growth.

Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
March 7, 2025
Star Tribune: MN ad exec believes 2025 is ‘year of the independents’
Our fearless leader Jennifer Spire discusses staying an independent agency while navigating company growth.

Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
February 4, 2025
One Club: Break Free with Creative Director Brett Essman
Brett shares new campaign for Free Guitars 4 Kids and the importance of encouraging kids to discover music.

Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
February 4, 2025
One Club: Break Free with Creative Director Brett Essman
Brett shares new campaign for Free Guitars 4 Kids and the importance of encouraging kids to discover music.

Featured Work
Featured Work
Featured Work
Featured Work
February 1, 2025
Big, unignorable new TV spot for MN Alliance on Problem Gambling
We worked with MNAPG to create a bold metaphor that reminds Minnesotans: you can't ignore problem gambling.

Featured Work
Featured Work
Featured Work
Featured Work
February 1, 2025
Big, unignorable new TV spot for MN Alliance on Problem Gambling
We worked with MNAPG to create a bold metaphor that reminds Minnesotans: you can't ignore problem gambling.

Awards
Awards
Awards
Awards
February 1, 2025
PS receives Anthem Award for impactful work with Change the Ref
We are honored for this recognition of our work to bring awareness to gun violence and those affected by it.

Awards
Awards
Awards
Awards
February 1, 2025
PS receives Anthem Award for impactful work with Change the Ref
We are honored for this recognition of our work to bring awareness to gun violence and those affected by it.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
February 4, 2026
The Ad Podcast: The Curious Mind Behind Bold Ideas
Creative veteran Dustin Black joins the conversation to discuss curiosity, big ideas, and building brands that break through.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
February 4, 2026
The Ad Podcast: The Curious Mind Behind Bold Ideas
Creative veteran Dustin Black joins the conversation to discuss curiosity, big ideas, and building brands that break through.
Insights
Insights
Insights
Insights
January 21, 2026
Marketing Insider: RMNs Offer Tremendous Value--But Don't Put ALL Eggs In That Basket
Preston Spire's Jeannette Tschida makes the case for traditional TV’s enduring power in a digital-first world.
Insights
Insights
Insights
Insights
January 21, 2026
Marketing Insider: RMNs Offer Tremendous Value--But Don't Put ALL Eggs In That Basket
Preston Spire's Jeannette Tschida makes the case for traditional TV’s enduring power in a digital-first world.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
January 20, 2026
"Be brave, be curious, be kind": creative storytelling with creative director Dustin Black
Award-winning Executive Creative Director Dustin Black shares insights on creativity, career milestones, and building bold ideas through curiosity.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
January 20, 2026
"Be brave, be curious, be kind": creative storytelling with creative director Dustin Black
Award-winning Executive Creative Director Dustin Black shares insights on creativity, career milestones, and building bold ideas through curiosity.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
November 17, 2025
Built to Last: The 75-Year Agency Still Breaking Rules
CEO Jennifer Spire sits down with Steve Guberman of Agency Bytes to speak on modernizing a legacy agency, leading through change, and shaping the future of a values-driven Midwest powerhouse.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
November 17, 2025
Built to Last: The 75-Year Agency Still Breaking Rules
CEO Jennifer Spire sits down with Steve Guberman of Agency Bytes to speak on modernizing a legacy agency, leading through change, and shaping the future of a values-driven Midwest powerhouse.
Insights
Insights
Insights
Insights
November 14, 2025
Conscious Brands Focus Marketing on Tangible Promises
Grocery prices continue to rise, but conscious brands that deliver on the values they promise are still seeing sales increase, says marketing expert Victor Kimble.
Insights
Insights
Insights
Insights
November 14, 2025
Conscious Brands Focus Marketing on Tangible Promises
Grocery prices continue to rise, but conscious brands that deliver on the values they promise are still seeing sales increase, says marketing expert Victor Kimble.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
October 8, 2025
Building a Culture of Curiosity with Dustin Black
In this episode of Creative Chats, Mike Brennan talks with ECD Dustin Black about creativity, AI’s impact, resourcefulness, and building curious, adaptable teams.
Features and Interviews
Features and Interviews
Features and Interviews
Features and Interviews
October 8, 2025
Building a Culture of Curiosity with Dustin Black
In this episode of Creative Chats, Mike Brennan talks with ECD Dustin Black about creativity, AI’s impact, resourcefulness, and building curious, adaptable teams.


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