A good neighbor.
A good friend.
A good partnership.
Good is the feeling lasting relationships are built on. The same is true for brands. Any interaction with your brand must be an experience that is welcome in people’s lives. It must respect your consumers’ time and intelligence, reflect their values and inspire their imaginations. We call this approach Good Wins.
Good Wins is in direct response to the way the world is fundamentally and continually shifting through demographics, globalization, digital technology and interconnected networks. In a crowded marketplace where people are seeking more meaning in the choices they make and brands they buy, we are creating meaningful experiences that are actually welcome in people’s lives. Put another way, we use the power of our creativity to draw people in and reward their time and effort. Together we can reframe and reinvent modern branding.
This index helps us better understand how people define a “good brand,” how they judge one brand versus another and what actually matters most to them when making purchase decisions. The original study included over 1,000 people from diverse markets across the country. We plotted our learnings and continue to measure dozens of attributes that influence consumer preference and behavior.
The hyperbole around thought leadership is as common as it is rare in actual practice. There are times in every brand’s trajectory when you may need to rely on your partner’s ideas and insights to give your brand a much-needed edge. We pride ourselves on providing this kind of business leadership. To that end, we expose our teams to global trends. Dig for the latest research and make connections others may miss. Courage, originality, openness and positivity are the values we bring to our jobs every day. But for our clients the effects are profound and long lasting.