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Keeping your healthcare brand good and healthy. 

In the last few years, we’ve built what may be the most successful statewide Medicare Advantage campaign in history. We helped a struggling regional health system fight off the world leader in care delivery, and rebranded and grew Be The Match from 6 million to 12 million marrow donors. The strategies behind these efforts have been based entirely on a new approach to Good Brand thinking —making work that is not only effective but actually welcome in people’s lives. Here are a few of the healthy ways we are making sure our clients are on the right side of Good Wins.

Skip straight to a good conversation

“Preston Spire was our agency for eight years. In that time, we became a powerfully aligned organization backed by brand campaigns that clearly differentiated us in a highly competitive marketplace.”


– Andrea Walsh
CEO, HealthPartners

How much good can your brand deliver?

Healthcare is a service category with a lot of emotional baggage.

It is a bit of an anathema to medical scientists, but research shows that people tend to use their feelings in selecting a hospital or clinic far more than their rational brains.

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“Since launching Be The Match in 2009 as the general public-facing name of the National Marrow Donor Program with Preston Spire’s exemplary creative and production, we have seen public awareness increase and our registry grow from 6 to 12+ million potential marrow donors.”

– Barry Huff
CMO, Be The Match

Our Health and Wellness Experience

  • Be the Match
  • Catholic Health Initiatives
  • CHI Franciscan Health
  • CHI Memorial
  • CommonSpirit Health
  • Covantage Health Systems
  • Gundersen Health System
  • HealthPartners

  • Kennedy Krieger Institute
  • Lifespark
  • Medtronic
  • MercyOne
  • MOBE
  • NextBlue of North Dakota

  • Regions Hospital
  • UCare
  • Vermont Blue Advantage
  • virtuwell
  • Walker Methodist
  • YMCA
  • yumPower

“The Love+Medicine brand positioning developed by Preston Spire exceeded our expectations for an approach that is unique and impactful.”
– Pamela Maas
CMO, Gundersen Health System

Let’s do good together.

Like the idea of collaborating with good people on business-changing work? We should talk.

Jennifer Spire

Connect with Jennifer