Strategy is the art of envisioning the extraordinary. Creating a place in our physical and meta worlds for brands to thrive. We architect unique brand and consumer journeys that weave market complexities, evolving consumer behaviors, and cultural trends together, revealing previously unseen growth opportunities. With a careful balance of insight and innovation, we shape a brand’s purpose and challenge category conventions to identify and overcome a clear common enemy, thus delivering the Good Wins modern CMOs and marketing leaders
Creativity has the power to influence culture and transform businesses overnight. It’s a true business advantage for brands that are willing to boldly state who they are, why they exist and where they want to go next. To us, creativity isn’t just a collection of tactics; it’s the way we help our clients do business. An indelible expression of human imagination and craft that has one important role—bring people and brands closer together. To deliver Good Wins it is not only necessary to draw attention to your brand—we must energize it like a lightning rod in a powerful storm.
A well-designed brand may be the simplest and most effective way to accelerate business growth. It’s distinct, memorable, versatile and tactile. A brand’s identity and packaging is its front door to the consumer experience and something that evolves over time with cultural interests and consumer tastes. Whether you’re unboxing a new Apple product or reaching for a bag of cool ranch Doritos from the shelf, the Good Wins of design is the electric impulse that draws the shopper’s hand to one brand over the other at the critical time.
People choose to spend time with brands that entertain, inform and inspire them. More so with the ones that add value to their lives. Good Wins Connect was built to make brand purpose and performance concentric circles generating powerful and valuable interactions between people and brands. We bring the flows of channel, values, message and time together to create intersections of action that drive results and deliver ROI.
Digital is how our world is wired. Every person owning a phone has the power to influence change on a global stage if they choose to do so. We help brands transform their trajectories through digital platforms and emerging technology that connects deeply with their consumers. New audiences, new digital behaviors, new ways of adding value and heightened consumer expectations are the driving forces we leverage in our thinking and building. At the core of our digital strategies and innovation framework is a belief that Good Wins when your brand is inherently helpful to its audiences, solving a specific problem, entertaining them or giving them access to a uniquely tailored brand experience—rewarding them for their time and loyalty.
Delivering business results requires a clear and consistent focus on goals and KPIs we’re able to influence through messaging, mix and level of investment. Considering different performance scenarios, we measure levels of investment against specific KPI guardrails to see what’s possible and how to deliver Good Wins. We constantly question how people’s real-life actions play out in sales/revenue. And to make our measurement matter, we follow it up with extraordinary reporting and optimization strategies built for your business. With easy-to-understand dashboards and tools, we provide meaningful insights that allow you to improve your plan, investment and ultimately ROI all at the speed of your business.
There are times when every brand wants one-stop efficiency, collaboration, and to respond to the market at the speed of culture. That’s where Meerkat Studios thrives. Because social ideas are typically quicker to market and often more fleeting, clients want them at a lower cost than traditional production with the ability to quickly test marketplace reactions or to make internal communications and meetings more dynamic. That’s exactly why we created Meerkat Studios. Like our meerkat namesakes, we are a relentless colony of creators hunting ideas, gathering assets and thriving on next to nothing in the harshest digital environments on earth. Refusing to adhere to past production constructs around video, photography, audio and motion—we create Good Wins for our clients and eat scorpions for dinner.
We don’t just plan trade show booths, or sales meeting events, we craft immersive experiences that awaken the senses, spark people’s imaginations and create lasting connections. What we design, build and manage aren’t just occasions, but curated Good Wins interactions that leave an indelible mark in people’s hearts and minds. From captivating product launches and next generation sales meetings to interactive brand activations that invite audiences to become part of the story, our work uses technology, data, imagination and innovation to deliver emotional resonance with enduring results.