Preston Spire’s "Break Your Bias" initiative has been named a finalist in the 26th Annual Webby Awards. The project is one of only five nominees globally in the Best Websites/Mobile Sites: Corporate Social Responsibility category. Presented by the International Academy of Digital Arts and Sciences (IADAS), the Webby Awards are recognized as a premier international honor for digital excellence.
Created in collaboration with the YMCA of the North’s Equity Innovation Center, "Break Your Bias" is a digital experience designed to help users identify and dismantle internal biases. The platform utilizes virtual learning and provocative questioning to challenge unconscious beliefs, offering actionable resources ranging from one to ten minutes.
This recognition highlights Preston Spire’s "Good Wins" philosophy by demonstrating how authentic brand purpose can be translated into measurable cultural impact. SVP and Creative Director Peter Tressel noted that being nominated alongside global brands like Patagonia and Chipotle validates the agency's commitment to meaningful, results-oriented work. The project was developed through a partnership involving digital firm Pixelsmith and content studio Soona, reflecting the agency's ability to integrate specialized expertise to solve complex social and brand challenges.
