Preston Spire has secured top honors at the 2023 Effie Awards and the Radio Mercury Awards, reinforcing the agency’s commitment to work that delivers both creative excellence and measurable business results. These accolades underscore the agency’s "Good Wins" philosophy, which prioritizes finding a brand's authentic purpose to drive positive growth and consumer engagement.
The agency earned a Bronze Effie Award in the Social Good: Non-Profit category for the “enough 2 share” campaign created for Second Harvest Heartland. This recognition marks Preston Spire’s fifth Effie Award in recent years, a distinction that places the agency among the most effective in the United States. The campaign utilized a social experiment format to highlight hunger awareness, successfully driving engagement for the Minnesota-based nonprofit.
Additionally, Preston Spire’s work for the YMCA of the North received the "Local Market Broadcast Radio Commercial" award at the Radio Mercury Awards for the spot titled “Pillow Talk.” The campaign demonstrated significant commercial impact, helping the YMCA exceed its membership goals by 108 percent during the campaign period. With five total finalists, Preston Spire tied for the most nominations of any agency at the event, further establishing its leadership in strategic audio creative. These wins reflect the agency's ability to create work that is both a welcome addition to people’s lives and a powerful driver of ROI.
