NoDoz

A secret weapon to conquer your world

NoDoz was the generic category description for caffeine alertness aids but, through corporate neglect, had nearly disappeared from store shelves. Lil’ Drug Stores purchased the brand in 2018 and tasked Preston Spire with relaunching it, but at minimal cost. Starting with social media only, we earned our ROI weekly, sale by sale, distributor by distributor, growing the account and the brand at the same time. Our Good Brands Index suggested that as a nothing-added, caffeine only alertness aid, NoDoz could be “a secret weapon to help me conquer my world.” We tapped this insight and went to work, educating, entertaining and generally making NoDoz welcome in people’s lives.