The case for people power
Once a distant fourth in the Minnesota Medicare market, UCare was facing new competition from national giants UnitedHealthcare and Humana. Our Good Brands Index showed there was no true Good Brand in the market. In fact, it was impossible for most consumers to differentiate brands in the category at all. This was an opportunity for UCare since 76% of consumers rated “goodness” as the top criterion for the healthcare brand they’d choose. But we had to give them a position not just as caring people, but as actual advocates for consumer health.
UCare | “People Powered”
UCare | “Plans for all”
UCare | “Around the State”
new members recruited in year one with a 10:1 ROI
Jumped from #4 to #1 Medicare Advantage Plan
We’re the health plan figure-outers,
We’re for the small towns,
And out of towns
We are UCare.
Individual & Family plan on MN healthcare exchange
increase in online shopping sessions