Wings Financial Credit Union

Opportunistic, in a good way.

Even as the largest credit union in the five-state region, and among the fastest-growing financial institutions in the nation, Wings Financial was still known by most consumers as the credit union of pilots and airline employees left over from its origins. Our Good Brands Index study suggested that Wings was known for great rates and nice people but not perceived as sophisticated or convenient as the big banks. We had to help people reconsider Wings not just as a financial organization anyone could become a member of, but to think of it as a powerful seamless resource to support the opportunities in life that matter.