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What’s your reason Y?

Over the past 10 years, we’ve helped recruit over 1.4 million Y members in Minnesota. Our work has now been adopted in over 30 markets. It is our poster child Good Wins account. Our mission was to break through the sea of model-in-spandex-sameness and give people good reasons to join their local Y. “What’s your reason Y?” became a good conversation starter and challenged people to come up with their own reasons to join. Bears? Alien abduction? Cyclops chasing you in the woods? Skintight jeans straight from the dryer? Better get in shape.


consecutive years of sales increases for the Y


million Y members recruited

Radio Mercury, The Show, AICP winners