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Bear attacks. Alien space abductions. Getting into dryer-tight blue jeans. Losing weight. The enemies and reasons for working out are as varied and plentiful as the 250,000 YMCA of the North members.

Our mission was to break through the sea of model-in-spandex-sameness and give people fun reasons to join their local Y. “What’s your reason Y?” became a conversation starter and challenged people to come up with their own fun reasons to join. Heavy luggage? A houseful of kids? A donut addiction? The YMCA helps you stay on top of your game.

6 consecutive years of sales increases for the Y.

2.6 million Y members recruited over 20 years.

Three time Radio Mercury Award winners.