YMCA
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Bear attacks. Alien space abductions. Getting into dryer-tight blue jeans. Losing weight. The enemies and reasons for working out are as varied and plentiful as the 250,000 YMCA of the North members.
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Our mission was to break through the sea of model-in-spandex-sameness and give people fun reasons to join their local Y. “What’s your reason Y?” became a conversation starter and challenged people to come up with their own fun reasons to join. Heavy luggage? A houseful of kids? A donut addiction? The YMCA helps you stay on top of your game.
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6 consecutive years of sales increases for the Y.
2.6 million Y members recruited over 20 years.
Three time Radio Mercury Award winners.
Work