Radio is the great equalizer in national award shows. Unlike video, production budgets for radio spots don’t necessarily determine the show winners, so a non-profit client like the Y and a small to mid-sized independent agency like Preston Spire can slay the industry giants. We just learned we have five, count ‘em, five finalists in the most prestigious radio contest in the world. Tied for the most with one other agency in America. Most importantly, the Y achieved 108% of its membership goal during the four months these spots ran. Love to hear which is your favorite.
“Pillow Talk”
Local Market Broadcast Radio Commercial
“Horse Girl”
Local Market Broadcast Radio Commercial
“Cell Phone Lament”
Broadcast Radio Commercial or Campaign for Good
“Jingle Ahh”
Use of Songs/Music in a Broadcast Radio Spot or Campaign
Use of Sound Design in a Broadcast Radio Spot or Campaign