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Break Your Bias Named Finalist for the 26th Annual Webby Awards

Agency News | April 7, 2022 | 4 min read

One of only five finalists for Best Websites/Mobile Sites, Corporate Social Responsibility

Minneapolis, MN (April 5, 2022) Break Your Bias, an online experience that encourages people to dismantle their internal biases by challenging their mental models, has been nominated for Best Websites/Mobile Sites, Corporate Social Responsibility, in the 26th Annual Webby Awards. Fans can vote online to help secure the top honor:

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.

“Break Your Bias is a true labor of love for our team, one that underscores what it means to do meaningful work in this field. We’re excited for it to be seen on an international platform and for more people to have the opportunity to go through the experience as part of their personal commitments to anti-bias work,” said Peter Tressel, Preston Spire’s SVP, Creative Director.  “To be nominated alongside brands such as Patagonia and Chipotle is really remarkable and further proves how Good really does win.”

Created in collaboration with Minnesota’s YMCA of the North’s Equity Innovation Center, which focuses on providing solutions to disrupt long-standing social inequities and advance system changes through educational experiences, Break Your Bias engages users through virtual learning experiences that challenge their preconceived notions and unconsciously held beliefs.  The experience takes participants through a series of provocative questions before they are prompted to dive deeper into videos and actions that can be taken regardless of time: 1-minute, 5-minutes, or 10-minutes. The resources include everything from recommendations for bias-breaking books, podcasts, and films, to tips for having courageous conversations and thought-provoking videos of some of the 12 diverse and brave Minnesotans who put themselves into this project.

As a nominee, Break Your Bias is also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. From now until April 21st, fans can cast their votes at vote.webby Winners will be announced on Tuesday, April 26, 2022.

About Break Your Bias & YMCA of the North’s UnitedHealth Group Equity Innovation Center of Excellence:

Break Your Bias is a collaborative project with Preston Spire, the YMCA of the North, digital development firm, Pixelsmith, and content studio, Soona. Breaking internal biases is a long-term commitment, and an imperative step to help people live respectfully together.

YMCA of the North’s UnitedHealth Group Equity Innovation Center of Excellence (EIC) seeks to solve intractable problems around inequity, intolerance and exclusion in the Twin Cities region and beyond.  The EIC collaborates with thought leaders, change agents, organizations from all sectors, individuals, groups and communities to develop creative solutions to disrupt long-standing social inequities. With the Y’s legacy of positive change in communities, the EIC intentionally engages in thought-provoking experiences and resources that will expand knowledge and skills for all.  The EIC offers customized learning experiences including the Equity Leadership Institute, Transformational Workplace Culture series, free online classes and more. Click here to learn more about YMCA’s UnitedHealth Group Equity Innovation Center of Excellence.

About Preston Spire:
Preston Spire is a modern marketing agency accelerating brand and business growth through the power of Good Wins. We believe it’s only through finding and amplifying the authentic Good in your brand, that you can create a lasting emotional connection. Today, your messages must not only be relevant, but delivered through experiences that are welcome in people’s lives. In a crowded marketplace, people are seeking more meaning in the choices they make and the brands they seek. So, we never forget to reward their time and effort. As a result, Preston Spire has consistently been among the top agencies in the U.S. Effie Effectiveness Index and is a past Ad Age Small Agency of the Year. Visit and follow us on LinkedIn and Instagram.

About The Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media and PR; Apps & Software, Social; Podcasts; Games and Virtual & Remote. Established in 1996, The Webby Awards received more than 14,300 entries from all 50 states and 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Verizon, WP Engine, Canva, Omidyar Network, YouGov, NAACP, KPMG, Fast Company, Wall Street Journal, MediaPost, Podcast Movement, TheFutureParty and AIGA. Find The Webby Awards Online at and on Instagram, Twitter, Facebook, YouTube, TikTok, and LinkedIn.