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Good meets Nice: Preston Spire & Western National Insurance are a perfect match

Agency News | May 11, 2022 | 2 min read

Preston Spire’s recent work with Western National Insurance focused on uniquely positioning the organization in the competitive marketplace. The challenge was to increase positive consumer brand awareness and consideration for those seeking home, auto and commercial insurance coverage in order to help the independent agents selling their policies. The solution?  Revealing the Power of Nice behind Western National Insurance, a campaign that perfectly distills years of customer and agent comments. 

In a category not typically known for its kindness, empathy or nice and caring people,  conducting interviews with Western National Insurance agents and examining numerous customer surveys, it became clear that The Power of Nice is what really makes the company stand out against competitors. Western National Insurance prioritizes the relationship with their customers and their individual needs. That  Power of Nice commitment,  represents Western National Insurance and their promise to provide flexible, carefully crafted coverage solutions that ensure peace of mind.

About Western National Insurance: 

Western National Insurance, headquartered in Edina, Minn., is a super-regional group of property-and-casualty insurance companies. The Group writes business through five active insurance companies—Western National Mutual Insurance Company, Western National Assurance Company, Pioneer Specialty Insurance Company, Umialik Insurance Company, and American Freedom Insurance Company — and is affiliated with Michigan Millers Mutual Insurance Company. Together, the affiliated Group writes over $800 million in personal and commercial direct premium in 19 states across the Northern, Midwestern, and Western U.S. as well as in Alaska; and surety bonds in 41 states. All of the companies’ products are sold exclusively through professional Independent Insurance Agents.