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HAT TRICK: Preston Kelly Wins AOR for Herbruck’s, Carousel Motor Group Dealership, and Anoka-Ramsey Community and Technical Colleges

Agency News | July 26, 2019 | 3 min read

Good Wins! Preston Kelly has been awarded Agency of Record (AOR) for Herbruck’s Poultry Ranch, the nation’s 10th largest egg producer, Coon Rapids Chrysler Jeep Dodge RAM dealership, part of Carousel Motor Group, and media AOR for Anoka-Ramsey Community and Technical Colleges. They are the agency’s first three new business pitches all resulting in wins since developing the new “Good Wins” positioning for the agency in March of this year.

Herbruck’s Poultry Ranch

Herbruck’s, a family-owned and operated egg company is the largest in Michigan and the 10th largest egg producer nationwide. It has been supplying premium, organic farm-fresh eggs to major retailers and food service outlets since 1958. They are a major supplier for Eggland’s Best, and an industry leader in their conversion to fully cage-free environments.

Herbruck’s was seeking a creative agency to tell their compelling story to a digital audience, plus communicate how innovation and a “serve the bird” mentality drives them. Preston Kelly will assist Herbruck’s in their efforts to be a better resource to their current customers, serve new ones as they expand, and provide consumer education about egg nutrition and choices.

“What sets Herbruck’s apart is their commitment to serving the bird, a phrase used regularly at their farm,” said Shannon Stauff, New Business Director at Preston Kelly. “It means nurturing their flocks with the best care, nutrition, and environmental conditions. Their belief is that it’s the right thing to do; it’s good for their customers and company. We love working with good brands that positively make a difference in the world, and are looking forward to partnering with them to continue their good work.”

Coon Rapids Chrysler Jeep Dodge RAM Dealership

The completely re-built, state-of-the-art dealership has recently tripled its service offering and expanded its unique vehicle customization capabilities. It was seeking the right agency partner to tell its new kind of dealership story to potential car buyers across the Northern Metro.

“This is a new kind of experiential dealership” according to Chris Preston, CCO and Partner at Preston Kelly. “99.9% of car dealer advertising makes you want to change your profession, our goal as advertising partner for Coon Rapids Chrysler is to reframe the car buying, customizing and service experience, with messaging that is as much fun as the cars are and actually welcome in people’s lives.”

“What stood out to us about Preston Kelly was their total enthusiasm for embracing what is different about us. They have the ability to look at car buying through a new lens, one that only customers who really know us usually understand,” said Jack Shimota, General Manager of Coon Rapids Chrysler Dodge Jeep Ram. “We are excited to have more people experience our very different kind of dealership.”

Preston Kelly is already heads-down developing creative, media, and digital work for the dealership, which is expected to be in-market in August.

Anoka-Ramsey Community College

The public community college in Cambridge and Coon Rapids, Minnesota has been serving students since 1965. The college annually attracts more than 12,500 students as they pursue associate degrees that transfer as the first two years of a bachelor’s degree, as well as certificate programs.

Preston Kelly will be executing planning, media buying and digital work in order to gain wider exposure for the college’s enrollment efforts.

“Choosing a higher education path is a huge, life altering decision, and we’re honored to be helping ARCC and ARTC connect more closely with future students who will greatly benefit from its programs and faculty,” said Scott Dahlgren, Media Director at Preston Kelly.