InspireMSP’s “Art Misses You” is one of 45 film campaigns to be featured in the most recent issue of Lürzer’s Archive, the celebrated creative resource for advertising professionals worldwide.
Art brings people together. Reeling from COVID and ongoing racial tensions, Minneapolis needed connection. InspireMSP brought four Minneapolis/St. Paul museums (and their art) together through TV, print, and outdoor to invite the community back and start to heal. “Art Misses You” features Minneapolis Institute of Art, Paisley Park, Walker Art Center and Weisman Art Museum.
The creative for the campaign pairs masterpieces from these four museums in unique ways, symbolizing the mosaic of inspiration to be found in Minneapolis/St. Paul. This perspective of newly combined art is meant to remind and inspire people to believe art is best experienced in person.
Lürzer’s Archive was created in the 1980s by advertising copywriter and agency owner, Walter Lürzer, in an effort to compile and share advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in other countries. The first issue of Lürzer’s Archive magazine was published October 1984 in Frankfurt, Germany, and today the title has over 150,000 readers around the world.
The featured video can be viewed here: https://www.luerzersarchive.com/en/magazine/commercial-detail/inspire-msp-73954.html