Skip to main content

Kennedy Krieger Institute selects Preston Kelly and Good Wins

Agency News | February 14, 2020 | 2 min read

How often do you get a chance to work with people who are doing this much good in the world?

After a nationwide competitive search, Baltimore’s Kennedy Krieger Institute selected Preston Kelly for a comprehensive brand renovation and launch of a multi-media campaign to raise awareness in greater Baltimore and the Washington, D.C. metro area.

“We are unique in what we offer our patients, students and families. Our intent is to expand our capacity to serve children and adults with diseases and disorders of the developing nervous system and to grow our impact through research and advocacy, so we can fulfill the critical need,” said Kennedy Krieger’s President and CEO, Dr. Bradley Schlaggar. “We’ve selected Preston Kelly and its Good Wins approach to help us increase awareness and excitement about the incredibly important work Kennedy Krieger does, and communicate why we need the support of many to help us change and improve the lives of more children and young adults.”

“Although Kennedy Krieger has been providing life-changing care and education for more than 85 years, in many ways, it is still a well-kept secret,” said Preston Kelly CEO, Jennifer Spire. “Kennedy Krieger deserves nationwide awareness and philanthropic support as the only organization that so completely wraps its patients and students in a circle of expert care and support. Our job at Preston Kelly is simply to amplify this amazing organization’s stories in the most emotionally effective way possible.”

“Kennedy Krieger serves patients from all over the world.  Our patients and their families, need Kennedy Krieger’s unique, comprehensive blend of services and expertise,” said Linda Schaefer Cameron, VP of Philanthropy at Kennedy Krieger. “To magnify our impact, we must share our amazing stories with new audiences, and continue to inspire and excite our donors to support this critical mission.”

Preston Kelly is already “all hands on deck” developing the foundational strategic work for Kennedy Krieger with an expected campaign launch in mid- 2020.

About Kennedy Krieger Institute

Kennedy Krieger Institute, an internationally known, non-profit organization located in the greater Baltimore/Washington, D.C. region, transforms the lives of more than 25,000 individuals a year through inpatient and outpatient medical, behavioral health and wellness therapies, home and community services, school-based programs, training and education for professionals and advocacy. Kennedy Krieger provides a wide range of services for children, adolescents and adults with diseases, disorders or injuries that impact the nervous system, ranging from mild to severe. The Institute is home to a team of investigators who contribute to the understanding of how disorders develop, while at the same time pioneer new interventions and methods of early diagnosis, prevention and treatment. Visit for more information or follow on Facebook, Instagram, Twitter, YouTube or LinkedIn.