The campaign, titled InspireMSP, encourages people to visits museums in Minneapolis/St. Paul
Minneapolis, MN (September 2020) – Under the theme “Art misses you” four prominent arts institutions have teamed up to let the community know – they have reopened. The collaboration currently includes the Minneapolis Institute of Art, Paisley Park, Walker Art Center and Weisman Art Museum and is supported by various media.
The creative for the campaign pairs masterpieces from different museums in unique ways, symbolizing the mosaic of inspiration to be found in Minneapolis/St. Paul. This new perspective of newly combined art is mean to remind and inspire you to believe art is best experienced in person.
“If our community could ever use art, it’s right now,” said Chris Preston, Chief Creative Officer of Preston Kelly, the agency responsible for the vision of the campaign. “The healing power and inspiration art provides is back, as museums and creative spaces re-open and we wanted to share and celebrate that with the MSP community.”
InspireMSP represents a unique partnership between the museums. “The Walker is thrilled to be a part of the InspireMSP initiative along with sister museums and cultural organizations,” said Mary Ceruti, Executive Director of Walker Art Center. “Working collaboratively is the best way to let our community know we are all excited to safely welcome visitors back.”
The organizations have been able to share ideas and resources to ensure safe openings for all. “I am so proud of the way Twin Cities cultural organizations have united to help each other navigate these unprecedented times, share resources, and learn from one another,” said Kristin Prestegaard, Chief Engagement Officer of Minneapolis Institute of Art. “We’re working collectively to create a safe, welcoming visitor experience that continues our mission of inspiring the imagination. We’re here when you are ready to return.”
The campaign was launched in the Mpls.St.Paul Magazine September issue and will continue throughout September & October with more print, billboards, TV and website exposure. Learn more about the campaign and explore the art at InspireMSP.com. Other arts organizations are encouraged to be part of this unique campaign and if interested should email firstname.lastname@example.org.
InspireMSP is a collaboration of MSP museums and creative spaces working together to promote art engagement, inspiration and community healing. In the height of COVID-19, MSP was unable to share its incredible art museums while centers were closed. Museums and creative spaces such as the Minneapolis Institute of Art, Paisley Park, Walker Art Center and Weisman Art Museum are now open, and inspiration can be personal once again. The InspireMSP campaign is made possible by Preston Kelly, BEDD Head Media, Mpls.St.Paul Magazine, Editor, Randall Kramer, OUTFRONT Media, and other Twin Cities media.