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Non-Healthcare Agency Wins Big at National Healthcare Advertising Awards

Agency News | May 17, 2017 | 2 min read

Out of nearly 4,000 entries, Preston Kelly won two Gold, four Silver, and one Bronze award at the 34th Annual Healthcare Advertising Awards from Healthcare Marketing Report.

“At Preston Kelly we create Iconic Ideas that consumers remember and organizations rally around,” said Chris Preston, EVP/Executive Creative Director. “Receiving this national recognition reinforces our belief that the most effective marketing in any category, especially healthcare, engages with the consumer on their terms.”

Preston Kelly won awards in the following categories:
Gold Outdoor; “Binge Watch A Mountain” – CHI Franciscan Health

Gold Newspaper Series; “Northwest Healthy” – CHI Franciscan Health

Silver Magazine Series; “Northwest Healthy” – CHI Franciscan Health

Silver TV; “Changing Picture” – CHI St. Alexius Health
Silver Radio Series; “Another Reason Y” – YMCA Twin Cities
Silver TV Series; “Another Reason Y” – YMCA Twin Cities
Bronze Total Advertising Campaign with TV; “Together We’re Healthier” – Catholic Health Initiatives

The agency won an additional 10 merit awards for social media, website, digital video, TV, outdoor, and radio work created for clients Gundersen Health System,, Catholic Health Initiatives, and the YMCA.

“Developing work that actually differentiates any health care organization is challenging,” according to Preston Kelly client Candis Jordan, CHI Franciscan Division Director, Marketing. “The Northwest Healthy platform has not only made us look and feel different, it is giving us a welcome presence across the region.”

About the Annual Healthcare Advertising Awards
The Annual Healthcare Advertising Awards is the oldest, largest, and most widely respected healthcare advertising awards receiving nearly 4,000 entries. The judges are comprised of a national panel that review all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising, and strategic business development.