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Paisley Park Names Preston Kelly Agency Of Record

Agency News | March 3, 2020 | 2 min read

Paisley Park’s New Creative Agency Will Lead Marketing and Community Outreach Efforts as the Iconic Complex Elevates Tour and Event Offerings

Preston Kelly has been named Agency of Record (AOR) for Paisley Park, the iconic museum, state-of-the-art recording studio and concert complex in Chanhassen, Minnesota that once served as Prince’s private estate and creative sanctuary. 

As part of an ongoing evolution for Paisley Park, Preston Kelly will lead brand strategy, creative, media, social media and public relations, and consult on business strategy, as the celebrated complex continues to serve Prince fans, and fans of artists influenced by Prince.  

“We are honored to be entrusted with the iconic legacy that Prince built in Paisley Park,” said Jennifer Spire, CEO of Preston Kelly. “One of the greatest musicians of all time, Prince was renowned for his unparalleled creativity, inclusivity and positivity. These are attributes that we as an agency hold dear, and will develop as we partner to create new and meaningful experiences at Paisley Park.”

In Preston Kelly, Paisley Park executives recognized shared values and a goal of doing good for the community; Preston Kelly calls this its Good Wins philosophy. “Prince helped put Minneapolis on the map, and contributed to the social and cultural fabric of multiple generations. Our work will harness the good he did as we continue to elevate how Paisley Park serves our community, artists and fans,” said Spire.

“All of us at Paisley Park understand and embrace the immense responsibility of carrying forward Prince’s vision,” said Paisley Park Executive Director Alan Seiffert. “We are excited to partner with Preston Kelly to engage their strategic and creative talents to help us further elevate Prince’s legacy while cultivating both new and existing fans.”

2020 has already been a noteworthy year for Paisley Park, as a number of exhibits have been enhanced and new items from the archive been added to the tours. Additionally, several new events have been announced. Museum tours are offered year-long Thursday through Monday. Concerts and special events are held regularly, including those which have already been announced for 2020: “MUSICOLOGY: Real Music by Real Musiciansconcert series, “Paisley Park Cinema: Music on the Big Screen” movie and music series and “Celebration 2020,” an exclusive four day event (June 4-7, 2020) honoring the legacy of Prince. Preston Kelly is supporting these events and all ongoing and upcoming marketing activities.

About Paisley Park

Paisley Park, Prince’s private estate and production compound in Chanhassen, Minnesota is open for public tours, giving fans of the music icon the unprecedented opportunity to tour the legendary, 65,000-square-foot complex that served as the center of Prince’s creative universe. Paisley Park is located at 7801 Audubon Road, Chanhassen, Minnesota, approximately 20 minutes from Minneapolis-St.Paul International Airport. For more information about Paisley Park, visit or via social media at, and