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Preston Kelly Hires Seasoned VP Media Director to Bring Creativity and Best-in-Class Media Activation to Thriving Agency

Agency News | September 14, 2020 | 2 min read

Jeannette Tschida brings new media leadership and expertise to the “Good Wins” agency

Minneapolis, MN (August 12, 2020) – Preston Kelly, a brand-building agency that creates work that is welcome in people’s lives, has hired Jeannette Tschida as VP Media Director. With over 20 years in the industry, Tschida will bolster the agency’s media department, bringing a consumer-welcome outlook focused on data, innovation and creative digital media. Tschida was most recently Media Director at Minneapolis-based Kruskopf & Company, working on brands across Fortune 500 companies. Her career experience also includes Carmichael Lynch, Bozell Kamstra and Campbell Mithun.

“Preston Kelly has always stood out to me as an agency that does incredible work across industries. Leading with the notion that “Good Wins” gives the work purpose and impact,” said Tschida. “As media channels and habits continue to evolve, I’m excited to work in tandem with our creative and digital teams to do work that is actually welcome in people’s lives. Our expertise, resources and agility will ensure our good clients are winning in the market.”

In her new role, Tschida will be tasked with leading and growing Preston Kelly’s media department, advancing its media capabilities and helping guide the agency’s integrated strategy team. She will oversee paid media planning and buying for Preston Kelly’s existing clients such as UCare, Wings Financial, Herbruck’s, NoDoz, and more, and also focus on new business.

“Jeannette will further elevate and grow our media department and its capabilities,” said Jennifer Spire, Partner and CEO of Preston Kelly. “Everything we do starts and ends with ‘Good Wins,’ and we know her innovative approach to building data-driven, target audience-centric media strategies will bring immense value to our agency and clients.”

Despite starting her new role amidst the pandemic, Tschida is settling in nicely to the agency, which was recently named one of Minneapolis/St. Paul Business Journal’s “2020 Best Places to Work.”