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Preston Kelly Launches New “Love + Medicine” TV and Radio Campaign for Gundersen Health System

Agency News | April 18, 2017 | 2 min read

Preston Kelly recently launched eight TV and radio spots for Gundersen Health System, headquartered in La Crosse, Wisconsin.

The Love + Medicine campaign is in its third year and the fact that it is based on actual Gundersen care stories has received overwhelming positive consumer response. Actual patients and staff appear in the spots when possible. These stories continue the very essence of the “Love + Medicine” campaign.

“Large health systems are notorious for treating conditions rather than seeing patients as human beings,” explains Chris Preston, Preston Kelly creative director. “We continue to find situation after situation where Gundersen employees bring true human kindness and love to their professional care. It makes for wonderful stories and differentiates them in this hyper competitive marketplace.”

For the fourth consecutive year, Gundersen was recognized as one of America’s Top 50 Hospitals by Healthgrades.

TV – Tanner and Spat

TV – Window Painting

TV – Farm Accident

Radio – Hidden Tattoo

Radio – Banana Birthday Cake

Radio – Bicycle Helmet


About Gundersen Health System
Gundersen’s more than 7,000 employees serve 19 counties in western Wisconsin, southeastern Minnesota, and northeastern Iowa. Their network includes one of the nation’s largest multi-specialty group medical practices, teaching hospital, regional community clinics and hospitals, behavioral health services, vision centers, pharmacies, and air and ground ambulances. Consistently ranked among the top five percent of hospitals in the United States for clinical quality by independent healthcare ratings organizations, and the first health system in the country to achieve energy independence, Gundersen distinguishes itself through excellence in patient care, education, research and improved health and well-being in the communities it serves.