MINNEAPOLIS— Preston Spire, Minneapolis’ independently owned “Good Wins” agency, received 17 international awards — 4 gold and 13 silver — at this year’s Muse Creative Awards, presented by Muse by Clio, a prestigious international advertising awards platform that recognizes excellence and innovation in creative design, advertising, and digital media. These awards mark the largest international showing in Preston Spire’s history.
The Muse Creative Awards add to the agency’s growing list this year, which includes a bronze Effie Award, a Radio Mercury Award, six Aster Awards, and nine Healthcare Advertising Awards.
The 17 awards were the most Preston Spire has ever won at the Muse Awards, which honors agencies from across the globe. The agency was awarded for its work for clients such as the Minnesota Wild, the YMCA of the North, Stoneberry, the Minnesota Alliance on Problem Gambling (MNAPG), East-West Connections, and Change the Ref.
“It’s our mission as an agency to create impactful, lasting work that resonates with audiences far and wide, so to have this work recognized on such a prestigious, international level is incredible and speaks to the talent of our dedicated and creative team,” says Jennifer Spire, CEO and Partner at Preston Spire. “We’re deeply honored to be awarded alongside some of the world’s biggest brands and agencies—needless to say, we’re in good company.”
View the full list of winners: www.museaward.com/winner.php
YMCA of the North
Preston Spire won three gold awards and three silver awards for six different radio spots to promote the organization’s membership drive, including awards for “Radio Ad,” “Radio Ad Campaign” and “Radio Series.”
“Cell Phone Lament”
Change the Ref: The New Life Vest
Preston Spire created and produced a campaign for Change the Ref called “The New Life Vest,” a multi-tiered campaign that calls out the absurdity of a society learning to live with gun violence by calling on people to don bulletproof vests to be safe as they go about their day. The campaign won four awards, including a gold award for “Integrated Marketing – Political” category.
To promote season ticket membership sales ahead of the 2023–24 season, Preston Spire produced “Heed the Call,” which used the Minnesota Wild’s unique goal horn blare and lighthouse to beckon fans to get their seats. The agency won an award for the limited-edition poster it produced for the campaign, inspired by “The Call of the Wild.”
Preston Spire won an award for its logo work with nonprofit East-West Connections in the category of “Corporate Identity – Logos.” The organization rebranded from the Russian American Business and Culture Council following the invasion of Ukraine, desiring a logo that unites the flag colors of each of the former Soviet Union countries.
Stoneberry is an online retailer that offers credit-challenged people an easy, affordable way to shop. Preston Spire created a friendly, warm logo to reflect the company mission as well as that unboxing moment of joy felt by the customer, which won the agency another award in “Corporate Identity – Logos.”
About Preston Spire
Preston Spire makes brands positively matter by creating experiences so meaningful they are welcome in people’s lives. They build businesses by finding a brand’s authentic purpose and emotionally engaging consumers with work driven by the belief that Good Wins. They have seamless collaboration across our multiple in-house disciplines: account planning/research; advertising; brand strategy; media; design; direct; digital; public relations; and social marketing. Preston Spire has consistently been among the U.S. top agencies in the Effie Effectiveness Index.