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Preston Spire Celebrates 17 Muse Creative Awards

Agency News | September 29, 2023 | 2 min read

MINNEAPOLIS— Preston Spire, Minneapolis’ independently owned “Good Wins” agency, received 17 international awards — 4 gold and 13 silver — at this year’s Muse Creative Awards, presented by Muse by Clio, a prestigious international advertising awards platform that recognizes excellence and innovation in creative design, advertising, and digital media. These awards mark the largest international showing in Preston Spire’s history.

The Muse Creative Awards add to the agency’s growing list this year, which includes a bronze Effie Award, a Radio Mercury Award, six Aster Awards, and nine Healthcare Advertising Awards.

The 17 awards were the most Preston Spire has ever won at the Muse Awards, which honors agencies from across the globe. The agency was awarded for its work for clients such as the Minnesota Wild, the YMCA of the North, Stoneberry, the Minnesota Alliance on Problem Gambling (MNAPG), East-West Connections, and Change the Ref.

“It’s our mission as an agency to create impactful, lasting work that resonates with audiences far and wide, so to have this work recognized on such a prestigious, international level is incredible and speaks to the talent of our dedicated and creative team,” says Jennifer Spire, CEO and Partner at Preston Spire. “We’re deeply honored to be awarded alongside some of the world’s biggest brands and agencies—needless to say, we’re in good company.”

View the full list of winners:

YMCA of the North

Preston Spire won three gold awards and three silver awards for six different radio spots to promote the organization’s membership drive, including awards for “Radio Ad,” “Radio Ad Campaign” and “Radio Series.”

Change the Ref: The New Life Vest

Preston Spire created and produced a campaign for Change the Ref called “The New Life Vest,” a multi-tiered campaign that calls out the absurdity of a society learning to live with gun violence by calling on people to don bulletproof vests to be safe as they go about their day. The campaign won four awards, including a gold award for “Integrated Marketing – Political” category.

About Preston Spire

Preston Spire makes brands positively matter by creating experiences so meaningful they are welcome in people’s lives. They build businesses by finding a brand’s authentic purpose and emotionally engaging consumers with work driven by the belief that Good Wins. They have seamless collaboration across our multiple in-house disciplines: account planning/research; advertising; brand strategy; media; design; direct; digital; public relations; and social marketing. Preston Spire has consistently been among the U.S. top agencies in the Effie Effectiveness Index.

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