Taking on Healthcare’s 300 lb gorilla

Health care advertising that uses real patient stories walks a fine line. Preston Kelly has worked hard to stay on the right side of that line, doing the successful, oft rewarded and unabashedly emotional “love + medicine” campaign for client Gundersen Health System based in Lacrosse, Wisconsin. Read the campaign critique by Peter Hochstein of Strategic Health Care Marketing at the link below.

Getting Emotional — In an Understated Way — Helps a Hospital with a Good, Strong Reputation Stand Up to Another Hospital with a Good, Strong Reputation