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Wings Financial Credit Union names Preston Kelly as AOR

Agency News | November 13, 2019 | 2 min read

Preston Kelly has already begun helping Minnesota’s largest credit union spread its message of good

Wings Financial Credit Union, one of the largest credit unions in the country, has named Preston Kelly its agency of record, tasking the Minnesota-based agency with helping showcase the good financial services it provides to members to a wider audience.

Founded in 1938, Wings has grown tremendously over the past five years from $4 billion to nearly $5.5 billion in assets by offering outstanding value and service to its nearly 300,000 members. In addition, it has won the Star Tribune’s Top 150 Places to Work every year for the last seven years. Their focus to treating both members and employees with respect struck a chord with Preston Kelly leadership.

“We repositioned Preston Kelly earlier this year to focus on our belief that Good Wins,” said Preston Kelly CEO Jennifer Spire. “With the good, sound financial opportunities that Wings provides to their members, they elegantly encapsulate this new positioning and uniquely stand out in the financial category.”

Wings chose Preston Kelly as its agency of record primarily because of its focus on discovering a brand’s authentic purpose and emotionally engaging consumers with work driven by its new Good Wins philosophy.

“Preston Kelly’s Good Brands Index appealed to us as a new way of looking at our business,” said Brent Andersen, VP, Marketing, for Wings. “They take an approach to their strategic and creative work that is rooted deeply in research and focused on the consumers we serve. That, and the fact that they dug deeply into what our prospective members were thinking about and looking for, made them the clear choice for our next steps forward.”

Wings and Preston Kelly are first collaborating to update their marketing strategies and creative campaigns to better align with the credit union’s ethos of providing sound financial opportunities for its members.


About Wings Financial

Wings Financial Credit Union is Minnesota’s largest credit union and one of the top 40 nationwide, with nearly $5.5 billion in assets and serving 280,000 members. In 2019, Wings was named a Star Tribune top workplace for the seventh consecutive year. Wings members enjoy some of the area’s best savings and lending rates, convenient mobile and online access, over 70,000 surcharge-free ATMs, and branch locations throughout the Minneapolis-St. Paul metro area as well as Thief River Falls, Atlanta, Detroit, Orlando and Seattle for attentive personal service. Membership in Wings is open to anyone who lives or works in an eligible Minnesota or Wisconsin county and the aviation industry nationwide. To learn more, visit