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Preston Spire builds on “Break Your Bias” Campaign with provocative outdoor and posters now on display at YMCA locations

Agency News | June 13, 2023 | 2 min read

Minneapolis, MN — To build on the success of the award-winning Break Your Bias campaign, Preston Spire has developed new outdoor and poster creative. 

The new work delivers on the goal and maintains the theme of Break Your Bias: to help people of all walks of life start conversations and notice their own prejudices, opening doors to understanding, empathy and a more inclusive society.  

The print executions were developed by Preston Spire’s creative team of: Aylâ Larsen, senior copywriter and Fernando Palomino, senior designer.

“Break Your Bias gives people a way to recognize their own biases and better embrace the diversity of our communities and individuals,” says Chris Preston, Chief Creative Officer. “Identifying and breaking biases is something we can offer our community in a long-term commitment. We are proud to have created and to continue to build on the program with these new, thought provoking and bold creative displays.” 

The “Good Wins” agency created Break Your Bias two years ago in partnership with the YMCA of the North’s UnitedHealth Group Equity Innovation Center of Excellence. The program is anchored in an online learning experience featuring 12 real Minnesotans. The online quiz asks participants to choose the person they think fits the answer to provocative questions, based merely on guesswork and appearance. The hope is that the answers will surprise and provoke a desire for people to dig deeper and challenge biased perceptions.