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Analytics and Optimization

Measurement matters. More specifically, what you choose to measure matters. That’s why we start every single project the same way, with a conversation on what KPIs are most important in your world. By collectively considering different measurement scenarios, we better understand both what’s possible to measure and how it’s tied to business outcomes. Like how the real-life actions people take play out in dollars and cents. It’s the old “If you don’t know where you are going, how will you know when you get there?” tuned up for today’s business climate. And to make all that quality measurement matter, we follow it up with extraordinary reporting customized to your needs. With easy-to-understand dashboards and tools, you’ll get insights that benefit not only the immediate project team but also your broader organization.

Measurement strategy

Tech stack recommendations

Tracking implementation

A/B testing

Real-time dashboard

Data analysis and insights


ROI tracking