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When the right data and research are in the hands of our strategists, coupled with intuition and insights, we can build the kind of foundation that allows ideas to be welcome in people’s lives. Our brand strategy process includes learning about the history, culture, people, values and goals of your organization. Learning about your market and competition, influencers, audiences, and context that can impact your brand. When we’re finished, your brand has a clear path for growth. And a Good Wins Brief that puts it into perspective to guide all future marketing.

The Good Brands Index℠

Qualitative research

Quantitative research

Competitive analysis

Stakeholder interviews

Audience personas and journey maps

Brand essence workshops

Brand promise definition

Messaging architecture