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Minnesota Wild

Passivity. Lethargy. Inaction. Three synonyms for why even regular Minnesota Wild hockey fans weren’t acting early to buy their season tickets. We made this apathy the amusing enemy of the true fan.

Little known fact: Every NHL team has its own unique goal horn sound when their team scores. So when the Minnesota Wild asked us to call true fans to become early season ticket members, we took this “call of the Wild” literally. And using the team’s one of a kind goal horn, we called to true Wild fans wherever they were. In addition to the award winning TV and radio creative, we designed an international award winning limited edition print signed by the Wild captains and gave it to new season ticket members as appreciation for their commitment to the team.

2023 was the earliest Wild season ticket sell out in 5 key categories.