Little known fact: Every NHL team has its own unique goal horn sound when their team scores. So when the Minnesota Wild engaged Preston Spire to call true fans to become season ticket members, we took this “call of the Wild” outside the arena and, using the team’s iconic lighthouse and unique goal horn sound, connected with true Wild fans. We did this to get current fans to “heed the call” and sign up for season ticket memberships. In addition to the TV and radio creative, we designed a limited edition print signed by the Wild captains and gave it to new season ticket members. These prints deliver a rare physical touchpoint for fans to demonstrate and share their commitment to the team.