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Par Aide

Par Aide is the undisputed U.S. leader in premium golf course accessories. But recent competitor improvements at lower prices were hurting sales. Our challenge to build in more Good was to help retake the design high ground, support industry influencers and add value to our relationships with decision-making Golf Course Superintendents.

Discover

Golf course superintendents’ jobs are on the line season after season. “You’re only as good as your last round” is an axiom they live with, made even more difficult with downward budget pressure. Par Aide needed to show how their superior product designs and value-adding relationships make this impossible job easier.

 

Direction

Par Aide makes your job easier with unsurpassed support, superior products and design for a better long-term ROI.

 

Imagine

A first-of-its-kind app from Par Aide helps superintendents track everything from growing days, to turf application timing, to ordering cadence, to allowing photo journaling of course problems and solutions. Meanwhile, print stood out in “greens and fairways”-heavy publications highlighting Par Aide’s timeless and superior designs.

 

Manage

Par Aide 2019 equipment sales rose 4% in a flat overall market.
High-impact and award-winning print led to the highest readership scores in three industry pubs.

4%

rise in equipment sales in a flat overall 2019 market.

High impact and award-winning print led to the highest readership scores in three industry pubs.