Break Your Bias is a web experience designed to help users dismantle their biases. Created in collaboration with YMCA of the North, Break Your Bias engages users with a series of learning modules that challenge preconceived notions and unconsciously held beliefs.
The interdisciplinary team launched the project in the year following intense racial tensions in Minneapolis. Through virtual learning experiences and time commitments ranging from 1 minute to 10 minutes, we drive users toward deeper resources offered by the YMCA of the North’s Equity Innovation Center.
Winner: 5 best Corporate Responsibility Websites, Webby Awards
Winner: Best of Category, Internet Advertising Competition