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The case for owning more consumer touchpoints

Catholic Health Initiatives was the largest nonprofit health system in the U.S. But a rapid 22-state expansion from Alabama to Washington had left them with multiple brands, over 20 marketing teams responsible for their own budgets, and no system-wide marketin plan, content strategy or website alignment. Preston Spire worked with stakeholders from each network to build and support a unified brand vision. Custom evolutions were planned and executed in each market, with the final goal to achieve system-wide alignment over a three-year period. In addition to a bold new campaign, over 300 specialty care, seasonal care, urgent care, ER and educational content pieces were identified and approved by the entire system and tied to a calendar for each network. Twenty different websites were redesigned/rewritten and migrated seamlessly to a single platform in the first two years.


Average increase in brand awareness across markets


increase in employee confidence scores

Service line lead acquisition efforts earned 10% conversion rate at $1.71: $1 ROI