With Russia’s surprise invasion of Ukraine in 2022, the Russian American Business and Culture Council was in immediate need of a new brand identity. As a group focused on cultural exchange and mutual business interests, the instant polarization of the war put vital fundraising efforts and their entire mission at risk. This new multi-award-winning logo for the rebranded organization is made up of all the flag colors of each of the former Soviet Union countries. Upon presentation to the multifaceted council, it received a standing ovation.