Just because a person is unbanked, or has had a bad run of financial luck, doesn’t mean they don’t want to enjoy shopping. While competitors were screaming about bad credit scores and low, low, financing, Preston Spire helped Stoneberry refocus its Good Wins brand on a moment of joyful anticipation, as their customers put it – “When my package arrives at my doorstep!”
Open Up Joy not only became the new tagline for a total brand identity overhaul for the Mason Company brand, Stoneberry, it became corporate culture. Under our new theme, brand guidelines, internal videos, catalogs and advertising, even Stoneberry’s financing approach started to reflect a spirit of joy. With a logo seen by some as an open box, and by others as a colorful pinwheel, Stoneberry’s new branding has captured hearts as well as customers.
Stoneberry Logo Evolution
Graphis International Design Awards
Muse by Clio International Design Awards